The industry of aesthetic medicine has become highly competitive. Every now and then, new aesthetic clinics are popping up which are trying hard to plunder away your hard-won patients. Therefore you need to build a strong business strategy aside from gaining good hands-on aesthetic training, to build a strong and resilient business base in this cut throat competition. Here are some tips which will help you in building up strong business identity and flourish a profitable aesthetic business.
If you are dedicated to see your aesthetic practice grow, then make customer service your foremost priority. For gaining success in aesthetic medicine, keeping hold of your patients should be a priority. But they will only stay loyal to you if they feel that they are being valued and it is not a very difficult thing to do. You just need to pay attention to little things like remembering about their personal details they have shared with you, you need to show them that you care and are concerned about them.
Developing your practice of aesthetic treatments as a brand name is crucial for the success of your business. For this you need to define your aesthetic practice. What kind of aesthetic practice do you want to offer? Have you got an aesthetic training in some specialised treatment such as skin peels (a must before you start your practice) or have got some cutting edge training like chin & jaw augmentation training with injectables which place you ahead of others in the field? Or do you want to have high-volume practice or that is offering great value? You need to be very clear about these things in the beginning of your aesthetic practice because you cannot be all. You need to reflect and think how you want people to perceive your aesthetic practice and in which areas you have keen interest and you love to excel. Then make this focal point of attention, place it in front of people and base all your marketing messages on it. Remember, advanced treatments don’t necessarily place your brand in a higher position. Doing simple treatments that carry lower liability with great competence usually turns into high profits with low costs while earning good patient satisfaction.
Developing trust of your clients is exceptionally important for the success of your business in any industry but this become even more important in the business of aesthetic medicine and treatments where people not just placing their looks in your hands but also their lives. Don’t leave any room for doubts about your credentials and give significant importance to reassurance.
For this, display all your pertinent certificates and degrees in frames on one wall of your clinic and if possible get them copied in high quality and display them in your treatment room, as well.
Continue your professional development on ongoing basis. You can always keep on excelling in your aesthetic practice. Along with this ensure that you communicate your knowledge, expertise and experience to your patients. They will appreciate your passion and enthusiasm for your field advancement in aesthetic medicine. Send them emails or posts about your newly learned skill and treatment you have added to your list of aesthetic treatments. Take photos, press clippings and display them in folders and place those in the reception area for your patients to see and appreciate that you are making advances in your expertise for their advantage.
This is essential for the constructive and positive growth of your aesthetic business. Arrange regular meeting with your staff members to discuss new ideas as well as addressing any internal or external issues. So, if you are not doing this make a schedule to do it. Also, make sure that every member of your team should have knowledge about the important details of your practice such as qualification and experience of all practitioners, aesthetic treatments offered, how many treatments has been performed until now etc.
To ensure this, you can create a crib sheet of the frequently asked details and questions and place the copy of it beside every phone because the phone is the first likely interaction with your prospective client. So if your team will be able to provide them with quick and reassuring answers it will give out a positive and potent impression about your aesthetic clinic.
Following good phone etiquettes will give a positive first impression to your prospective clients. If a receptionist picks the phone with a warm and welcoming tone and confidently answers all the questions about practitioners, treatments and clinic with confidence and surety, he/ she is more likely to win a client for you. The crib sheet you have created will prove to be very helpful in this aspect. You can instruct your receptionist to make the caller feel valued and to go an extra mile by sharing other relevant details about clinic, treatments and credentials in order to persuade the potential clients to choose your clinic over other competitors.
The difference between an average business and a super successful business is a ‘WOW factor’. If you want to stand out from the lot you need to do something extra. There can be many things which you can do such as creating an inspiring clinic decor, offering complimentary treatments, giving free sample products, offering some food item while your patients wait for their turn or almost anything which you think will make you different from your competitors.
It is crucial to keep a close eye on your revenues and expenses as every penny counts. If you spend unnecessarily without calculations it will end up wasting your hard efforts. By having better knowledge about economics of your business, you will be able to take better decisions. Therefore, keep regular check on the major metrics of your business including:
By having detailed knowledge about these and other relevant metrics will enable you to better plan your business strategy for future and to spend your time, money and resources in the right direction. It will also provide you with an idea about the future targets or goals which you intend to achieve in coordination with your team.
Having aesthetic training is worthwhile and profitable if you closely follow these important tips for the success of your aesthetic business.
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Dr. Lucia @dra.luciadeane from Argentina joined us at Harley Street Institute for our Nose Masterclass and shared her incredible journey! 🎓✨
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🚨 Exciting news! 🚨
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@khadijahrafique ‘s journey from being nervous with needles to mastering them! Her fellowship has truly built her confidence.
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Sharing moments that shape us!
@khadijahrafique opens up about a hilarious yet transformative experience during her fellowship, reminding us that growth often comes with a good laugh. 😂💉 Her journey has truly prepared her to handle any situation.
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@khadijahrafique recently completed her fellowship in aesthetic medicine at Harley Street Institute.
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These lip filler trends aren’t ageing well, and here’s why: Over time, the constant stretching of tissues from styles like Russian lips, pillow lips, and devil lips is causing unwanted issues. Not only are the lips becoming overstretched, but excessive bad collagen (fibrosis) is developing, leading to stiffness and an unnatural appearance. 💔 It’s a reminder that when it comes to fillers, less is more. Opt for techniques that respect your natural anatomy, allowing you to age gracefully. #lipfillerbeforeandafter #aginggracefully #NaturalLips #FillerFacts #lipfillerslondon #aestheticmedicine
“Watching trainees master the techniques firsthand makes replicating Creedence that much easier! 👏 #aestheticmedicine #MasteringSkills #botoxtraining
Mastering steady hands is key to overcoming injection tremors, reducing complications, and boosting patient confidence. It’s easier than you think with a few simple techniques. 💉✨ #injections #aestheticmedicine #botox
Jawline fillers with the use of PDO threads. Support our new Patreon account where we intend to bring to you bite-size aesthetic pearls. #aestheticmedicine #jawlinefiller #dermalfillertraining #botoxtraining
From mastering advanced techniques to gaining hands-on experience, our fellowship student Khadija has thrived at Harley Street Institute.
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Before and After | See the stunning transformation of the Chin & Jawline with Dermal Fillers.
Kudos to our brilliant fellowship student, Dr. Khadija (@khadijahrafique ), who was meticulously supervised by our expert trainer, Dr. Haq (@drahmedhaq ).
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✨Congratulations to @khadijahrafique ✨
We are thrilled to present Khadija with her certificate for completing the Fellowship in Aesthetic Medicine by Harley Street Institute. Your hard work and commitment to excellence are truly inspiring. Here’s to many more achievements ahead!
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Dr Geetika mastering injection skills @agarwalgeetika
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