Whether you are providing beauty or surgery related services, the phrase ‘online reviews’ might be quite daunting. The virtual world has grown up into a whole new place where massive number of businesses is present and they want to know the views of people about them online and how they can exercise control over it.
Online reviews are quite similar to having the direct feedback of customers through email or by phone call or having a customer standing on the other side of the table and directly talking to you. However, handling the online reviews can be quite difficult as compared to handling the feedback of customers face to face because these reviews are also read and seen by many other people who are browsing online for information about your particular service.
Interaction of consumers
Since the creation of virtual Yellow pages type listing online, the digital landscape has tremendously changed. People make use of Google, YouTube, Craig’s List, and Gum Tree in the same manner as they used to go through encyclopaedias and local newspapers.
Now often when people do an online search for businesses they search through the websites like Yelp instead of using the paper directories. Yelp provides basic information about the businesses and also provides a platform to the people to respond and communicate with various businesses by using photos, reviews and through discussion forums. Like many other similar websites, Yelp works naturally by taking the word of the word of the mouth and spreading it through the online platform.
Approximately 60% of organic searches come from the mobile site of Yelp. This means that people are also searching through their mobile devices like laptops, smart phones, and tablets while they are on the move from one place to another and are ready to make purchases. The searches through the mobile devices are on the rise and the cooperation between Yelp and Apple Maps has further enhanced the entire experience.
Online reviews can be written almost about any business but when we talk about beauty, health or fitness industry, people mostly write and share their personal experiences with these businesses and they share their own views about a particular service or facility. People who intend to buy some product or service, often search for online reviews about that service or product to have knowledge about what people experienced after availing that product or service. Therefore, online reviews can make or break your business image and reputation among the general public.
Some online search trends
According to the 2013 reports of British Association of Aesthetic Plastic Surgeons (BAAPS), within UK 50,000 aesthetic procedures were performed during 2013 which was a 17% increase as compared to 2012. In 2010, 1 million Botox procedures were performed and this trend continues to rise every year. This sector of non-surgical treatments is really thriving accounting for almost 9 out of 10 treatments.
The study results of Minotaur Consumer Study showed that almost 19 million people would like to undergo some kind of cosmetic procedure in UK. That is really a big percentage of UK population that is searching for such kind of services and majority of people frequently search different types of cosmetic procedures and clinics online about what are these and where they can get these treatments.
On average, 1 in 3 people who use Yelp looked out for the Health or Medical services while 2 out of 3 people searched for the Beauty and Spa services. Though these are not regular or daily activities like having coffee but it shows that people are searching online reviews and tips about where and which to choose.
As we already know, that it is a highly personalized kind of industry, the reviews of every consumer who have waxing done at some high street saloon to consumers who have some full fledge cosmetic procedure from some eminent cosmetic clinic, is a significant review. It is actually reflected by the number of reviews that are posted on Yelp that is 9% of all the reviews on Yelp pertain to Beauty & Fitness while 6% are related to health.
How to take optimal advantage of online customers?
As all the above mentioned figures show that online market place is one of the biggest opportunities to develop and market your aesthetic clinic and practice where you can attract huge number of potential clients. There are some ways which can be adopted to take full advantage of the online consumers.
Picture speaks louder than words. You can easily present your business listings with a more augmented look by adding pictures and images and by ensuring that the information provided by your business is accurate as well as highly useful and informative.
After getting some reviews from the customers, interact more with your online customers and learn how you can effectively handle their online reviews by giving useful and precise answers. Also ask opinion of people about your services.
Whether you get a good or bad review, it’s always a good practice to respond to it. Whether you get this feedback on FaceBook, Yelp, Twitter or any other platform, it acts in the similar way as any verbal feedback. For instance, if someone had a Botox or dermal fillers treatment that didn’t turned out to be good, you can respond to them by providing them with your guidelines for the procedure and explaining how effectively and safely the procedures is performed and also outline the risks and complications involved.
Do not think that the customer service end up when the client leaves your office. If you want to keep your clients and potential customers engaged and informed about your treatments and procedures, keep in touch with them online. Ask them write a testimonial for your services or leave an online feedback about your services.
In a nutshell, the world of World Wide Web holds lots of opportunities for your aesthetic business if tapped in the right way. Online reviews always attract more customers as they reflect the real personal encounters and experiences with the products and services. So these can be utilized to give a boost to your business.
We use cookies to give you the most relevant experience, Cookie Policy.
While Botox is great to reduce muscle activity and lines, dermal filler actually fills the cavity of the line; converting static lines to dynamic ones
During our certificate in aesthetic medicine (3 days) injection skills are properly developed using various types of needles and cannula. What you are learning is injection depths.
If feels like a gamble that’s your sign to speak to someone from our team to get your headspace certain if this is for you. Comment “CAM” and my team will reach out to you #aestheticcareers #cliniceducator #aesthetic
Trying to figure it out on your own is how you get overwhelmed! This is why my team put 15 min aside to help bring you clarity - comment “CAM” below and my team will reach out to you #aesthetics #aestheticeducation #aestheticeducationworldwide
Remember slow and steady is way better than not taking action. Curious on how you can transition into aesthetics comment “CAM” and I’ll personally reach out to you #aestheticclinic #aestheticeducation
Investing into something new will always come with these thoughts, it’s your duty to make sure you’re investing into courses that feel aligned - that’s why our team put aside 15 minutes a day to help you gain clarity on what is necessary for you to move the needle with aesthetics. Comment “CAM” and I’ll personally reach out #aestheticcourses #aestheticsclinic #education
Aesthetic Talk with Dr Ahmed Haq
If you think you know aesthetics… think again.
Read on https://www.harleystreetinstitute.com
#aestheticmedicine #harleystreetinstitute #aesthetictraining
Link in bio
Biofilm is a rare complication of dermal fillers; however, its incidence varies significantly between clinics, with some encountering it very infrequently and others seeing it more often.
This article explores the real-world experience of a single clinic, supported by relevant research. Read the article to deepen your understanding and gain certification toward your continuing professional development (CPD). #aestheticmedicine
It’s common to have fear when investing into aesthetic courses, as it can feel like a ‘risk’. If you want to understand how to enter aesthetics in a calm, structured, low risk way. Comment ‘CAM’ and I’ll walk you through it
It’s not a complete career change, it’s an expansion of the medical world. Which is why we ONLY train medical professionals. Comment ‘CAM’ below and I’ll DM you more
Botulinum Toxin Top-Up: Forehead, Frown & Crow’s Feet
In this male patient, the upper forehead has relaxed well; however, there is compensatory hyperactivity directly over the eyebrows, resulting in visible movement and line formation. I’m addressing this with very superficial micro-drops, using a 32G needle, keeping the dose conservative at ≤1 unit per injection point to soften activity without risking brow heaviness.
Moving to the frown complex, I first assess which components are still active. In this case, the medial corrugators are adequately relaxed, while the lateral corrugator remains dominant, driving the residual frown expression. Although the contraction appears central, the top-up is strategically placed laterally, targeting the true source of movement rather than the visible crease.
Finally, for the crow’s feet, if lower lateral eye lines become accentuated following initial treatment, I often recommend a small, controlled top-up of 1–2 units into the lower crow’s feet, placed superficially and laterally. This refines residual lines while maintaining smile dynamics and avoiding unwanted diffusion into the zygomaticus.#botoxinjections #botoxtraining
The Truth About Trendy Lips
We need to stop treating lips like a construction project. This dynamic, delicate structure is being ruined by over-manipulation and trendy, trauma-inducing techniques.
The outcome of chasing these “fancy” names? Long-term fibrosis and the look everyone judges: overdone and unnatural.
Don’t be that person. Don’t let your practitioner get sucked into the marketing games. Let’s protect the integrity of a great procedure. Our motto? K.I.S.S. (Keep It Simple, Stupid).#kisslips
Forehead Indentations Explained
Not all forehead dips are created equal — some come from the soft tissues, and others from the hard bony foundation underneath.
🔹 Soft Tissue Causes
The forehead skin is thick and tightly bound down by fibrous connective tissue. These tethering points can pull the skin inward, leaving little dimples or grooves. With age, soft tissue thinning and volume loss make these dips appear more obvious.
🔹 Bony Irregularities
Sometimes, the issue lies deeper. The forehead bone itself can have slight irregularities or contour changes. These structural variations mean the skin and tissue drape unevenly, creating visible shadows.
🔹 Treatment Approach
With dermal fillers placed via cannula, we can soften the transition — filling the dips, smoothing the surface, and balancing light reflection. Think of it as creating a seamless blend between skin and bone so the forehead reflects light evenly, not in patches.
💡 From anatomy to aesthetics, understanding both soft tissue and bony contributions is key to a natural, smooth result.
#dermalfillertraining #aestheticmedicine #harleystreetinstitute #cosmedocs #dermalfiller #hsifellowship #aesthetictraining
online course available for this www.harleystreetinstitute.com
Just watch and learn, most likely you will ever have to do this again, but something similar!
#nosejob #hsifellowprogram
💉 Palmar Hyperhidrosis Protocol with Azzalure 💉
When treating male patients:
🔹 250 units per palm
– 125 units distributed through the digits
– 125 units spread across the rest of the palm
⚡ Technique Tips
– Use quick needle insertions to reduce pain perception
– Deliver a slow injection once the needle is in
– Move systematically through each digit, aiming to finish in under 90 seconds per palm
📌 Clinical Notes
– Patients may experience 10–20% transient thumb weakness, particularly when performing tasks like buttoning shirts
– This resolves in 2–4 weeks
– Despite this effect, patients have not requested dose reductions
– For female patients: dosage is usually 150–200 units per palm
👨⚕️ Key Takeaway for Practitioners: Efficient technique, correct dosing, and managing expectations on transient weakness are crucial to both patient comfort and outcome.
#hsifellowship #botoxtraining
When you’re ready to learn, proper aesthetics and injectable skills, Harley Street Institute is here.
Before you decide to comment (new practitioners) remember not to confuse trending hashtags with actual training. We measure experience in years, not followers.!
#aestheticmedicine #harleystreetinstitutefellowship since 2014
Some clients don’t like coming back for the two week follow up for a few units of Botox! #botoxharleystreet







